Investing in companies that should exist
Investing in companies
- that should exist
We invest in founders shaping the future of how we care, play, and live with capital, strategy, and hands-on support.
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We’re proud investors in

Midi Health

Eli Health


Cofertility

Mahmee


Beekeeper’s Naturals

Ohai


Conceivable Life Sciences

Just Women’s Sports

Future Family

Mavida Health

Futureverse


FlickPlay


Wonder Works


HoldOn

Gohenry


Dogdrop

Kinside

Momentous


Motherly


Save Trees


Firefly
Backing Bold Founders.
Building What’s Next.
Muse Capital is an early-stage venture capital firm investing in overlooked and untapped consumer technology opportunities across the future of how we care, play, and live.
For the past eight years, we have backed category-defining companies in multibillion-dollar markets traditionally overlooked.

Not
only a check
Not
only a check
Not
only a check
Not
only a check
Not
only a check
Not
only a check
Not
only a check
Not
only a check
Not
only a check
Hear from our Founders

Lauren Makler
Cofertility
"Genuine Commitment"
From day one, Muse Capital has been one of Cofertility’s most dedicated champions. Their support of initiatives like our Level the Playing field campaign is just one example of how they show up, offering thoughtful insight, strategic introductions, and a genuine commitment to our growth. They don’t just back a company—they invest in the future we’re building to make fertility care more human, equitable, and accessible.
K.
Gunay

Sheila Lirio Marcelo
Ohai.ai
"Understood the future"
Building Care.com was deeply personal—it was about honoring the invisible labor that makes all other work possible. With Ohai.ai, I’m building again—this time with AI—to ease the mental load and help households run more smoothly. Muse Capital immediately saw the throughline. They didn’t just recognize my past; they understood the future we’re creating. Their care-focused thesis and belief in purpose-driven founders make them the kind of partner every mission-led entrepreneur hopes for.
K.
Gunay

Marina Pavlovic Rivas
Eli Health
"Visionary mindset"
Muse is the rare kind of investor every category-defining founder dreams of. They saw early where the world was headed and developed a bold thesis about how our groundbreaking technology would uniquely shape that future, long before it became evident to most. Their visionary mindset, clarity of conviction, and extraordinary partnership have been—and continue to be—instrumental as we introduce the world’s first real-time interface to the human body and fundamentally redefine human health.
K.
Gunay

Pierina Merino
FlickPlay
"Exceptional"
My journey working with Muse Capital has been nothing short of exceptional. As the first check to come on board they demonstrated unwavering support and commitment. Rachel and Assia have played a transcendental role in not only my personal growth as a leader, but providing invaluable guidance on positioning Flickplay for exponential success time after time.
K.
Gunay

Kaan Gunay
Firefly
“Instrumental”
I have raised $50m+ of funding from top VCs and angels in Silicon Valley and can tell you without reservation that Muse is one of the most helpful investors I have. They have been and continue to be instrumental to help drive revenue for us and position our product more effectively.
K.
Gunay

Carly Stein
Beekeeper's Naturals
"An ideal partner"
Muse Capital is an ideal partner. A lot of people talk a big game but the Muse team truly shows up through the good and bad. They support us with incredible tactical insight, a fantastic network that they are generous with and have consistently shown up to talk through any business issues.
K.
Gunay

Diishan Imira
Mayvenn
"Fresh approach"
We loved the Muse team fresh approach to investing. Their connections to the celebrity world and international network were of great interest to our business. They know exactly who they say they know and put you right in front of the decision maker.
K.
Gunay